If everyone does a little it adds up, it's a simple thought really that starts it rolling. It is always hard to commit time and effort (kids, work kids, work etc), so in some unspoken way, this was directed at me, the challenge this season is just that.
It came knocking on our door. A few of us in the office decided we would volunteer our time and cars with a group akin to the Salvation Army - to do collection of food, gifts and other items from people who call up to give (which peaks particularly at this time of year). From each of us it is a small effort, together it frees up a fair bit of their resources. You feel good, the next person hears about it, and he wants to do his part too.
Guess what the boss is doing his part too. He's letting us drive his car and better still, it's infectious, the group has grown!
(Go ahead, take a copy of the badge above and spread your challenge story).